d2 Workshop – 23/24 August

Workshop – “Build your own animatic”

Learn from NEOSCAPE in Vienna

​We are proud to announce the addition of Rodrigo Lopez and Ryan Cohen from NEOSCAPE as the instructors for this year’s d2 Workshop!

Rodrigo Lopez

Chief Creative Officer / Partner – NEOSCAPE

As Chief Creative Officer, Rodrigo assumes creative leadership across the Boston and New York studios and serves as a steward for the Neoscape brand. With Neoscape since 2000, he spearheads Neoscape’s commitment to visionary creative and inspired innovation, developing multiplatform approaches by leveraging Neoscape’s broad capabilities.

Most recently, Rodrigo directed a multidisciplinary team to collaborate on a comprehensive marketing campaign that introduces and promotes Bulfinch Crossing, a new neighborhood in Boston. This effort included collaboration across multiple channels and many disciplines—from selecting a name and developing an identity to creating a virtual reality experience. He also was the creative lead on the studio’s efforts to market Alexander Court, a luxury office building in Washington, D.C., by designing a suite of bespoke materials that included a linen-wrapped look book and an elegant website. Additionally, Rodrigo has recently guided the studio’s creative work for the Durham Innovation District in Durham, NC and Philadelphia’s Schuylkill Yards.

A leader in his field, Rodrigo is an oft-sought speaker and juror at industry conferences and award competitions. He recently guided panels for various NAIOP sessions and served as an instructor at “cgschool” (hosted by Neoscape) where he spoke about the pre-production process for real estate marketing films. He has also presented sessions about visual storytelling for Boston Design Week, the d2 conference in Vienna, Autodesk University, the “View” conference in Italy, and “Mundos Digitales” in Spain.

Rodrigo earned a Bachelor of Science in Architecture from the New Jersey Institute of Technology.

Ryan Cohen

Managing Director NY / Partner – NEOSCAPE

With Neoscape since 2005, Ryan leads the New York studio, constantly pushing technological, creative, and artistic limits to achieve the most beautiful and impactful pieces possible. Ryan develops and leads the NYC creative teams, responsible for managing the 2D and 3D design workflow from concept to delivery. His background in architecture, balanced with an established artistic expertise, is reflected in all aspects of the studio’s work. Ryan has been instrumental in extending the Neoscape brand and culture to the New York area, creating a world-class studio that fosters our core values of collaboration, drive, and creativity.

Recent high-profile projects directed by Ryan include a series of 3D Illustrations for One Vanderbilt, set to become the tallest office tower in Manhattan’s midtown; a film for Northwestern University’s new Lakefront Athletic Complex in Evanston, Illinois; a full marketing campaign for the Mansion on Madison, including ASAI’s Hugh Ferriss award-winning illustration of 2015; and a marketing film for the luxury retail redevelopment of 144 Avenue des Champs-Elysées in Paris.

Ryan has been a requested speaker at a variety of industry events including Autodesk University in Las Vegas and the d2 conference in Vienna. He also recently served as president of the New York Society of Renderers, a non-profit organization dedicated to fostering collaboration between rendering professionals.

Ryan received his Masters of Architecture from UCLA, and a Bachelor of Arts from Union College.

Workshop – “Build your own animatic”

The Art of the Animatic

The animatic is the single most important phase of creating a film. This is the phase where you take your initial thoughts and concepts and check them against reality. It is where you need to represent the tone, the message, the pace, and the structure of the film. An animatic can be as rough as words on a black background set to music, or as refined as the first inklings of 3d cameras. What you end up with is the frame work for the final film and the road map of how to get there.

Goals

The goal of the workshop is to see how different teams can come up with different solutions for similar challenges. By interpreting the same information differently we could potentially see many different results. This also shows the importance of team work and compromise.​

Schedule – (subject to change)

Day 1 – Coming up with a concept (6 hours)

10:00 – 10:30 
We start the day with explaining what an animatic is and showing examples of several examples.

10:30 – 11:15

We review the project brief. We present the background of the building we are representing, the history and current day description of the neighborhood, the audience and all other relevant information.
(A 3d model will be provided, all other assets can be created by the team).​

11:15 – 11:30
We go through examples of how to represent initial concepts

11:30 – 13:00
We quickly break up into predetermined groups of 5 or 6 and start brainstorming to come up with a concept. Using white boards, and any other tools available, teams start to sketch out their thoughts and ideas.

13:00 – 14:00
Lunch

14:00 – 16:00
Group brainstorming continues

16:00 – 17:00
Each team gets 10 minutes to present their concepts to the group. Presentations should be organized and concise.

Day 2 – Creating an animatic (6 hours)

10:00 – 11:00
​Flushing out the ideas and coming up with a game plan. Who is going to do what? After sleeping on the concept it is important to look at it again with a fresh set of eyes and also to think about the structure. A quick shot list or a more involved storyboard can help to start visualize the flow of the film.

11:00 – 13:00
We will use the next 2 hours to work!! Selecting the music, creating 3d cameras, looking at live footage, building an edit; these are all tasks that individuals will have to tackle but with the team goal in mind No one should be in a silo for more than 15-20 minutes without reviewing content and refreshing ideas with the team.

13:00 – 14:00
Lunch

14:00 – 16:00
2 more hours of work – continuing from the pre-lunch session

16:00 – 17:00
Its time to present the final ideas, show where the initial concept from the day before may have shifted and watch the film.